Digital Marketing Strategies For Small Business (… My TOP 20 Tips & Tricks)

– If you've got a small business to run, then you know the importance of choosing your digital marketing strategy wisely.

After all, the rightdigital marketing strategy can either make or breakyour marketing efforts.

So in this episode, we're covering 20, yes 20 of my top digitalmarketing strategies for you to pick andchoose from and combine into the perfect digitalmarketing strategy for your business, allright, let's get to it.

Hey there, my name is Adam Erhart, and welcome to the Modern Marketing Show, where we help you makemarketing that matters.

So if you're interested inlearning about the latest and greatest marketingstrategies, tools, tips, tricks, and tactics, well, you maywant to consider subscribing.

All right, let's talkdigital marketing strategies.

Specifically, in thisvideo, I'm gonna give you 20 of my absolute best digitalmarketing strategies that you can use regardlessof what market or business or industry you're in.

Now rather than dive intothe nitty gritty details and specifics in each and every one, I want to give you kindof a high level overview and my key takeaways on whatthese strategies really mean and why they've been effective in all of the small businesses I'veworked with and coached with in order to help you generate more leads, customers, and sales.

One more quick note, you'regonna notice a little bit of overlap between some of these things, and this is intentional.

After all, sometimeswhen we're taking a look at digital marketingstrategies, it's important to look at both the highlevel kind of macro overview as well as the low level microspecifics in order to find which combination ortwo, three, or four items are really gonna drive thepoint home for your business.

The goal here is simplyto flood your brain with possibilities, andnot just possibilities, but possibilities thathave actually been proven in the real world in helpingbusinesses just like yours to grow and generate moreleads and do all the things that a business is supposed to do because at the end of the day, it's less about the tactic and more about the overallstrategy behind that tactic 'cause remember, a well executedbut only average strategy is gonna massively outperform a terribly executed phenomenal strategy.

At the end of the day, it's what gets done and what gets done well thatreally moves the needle.

Also, make sure to stickaround right til the end of the video because whileI've listed the first 18 points in no particular order, it's the final two points that I believe are the most important for small businesses to consider today.

All right, all that said, let's dive into tip number one.

All right, tip number oneis all about coming up with an irresistible offer.

Now what an irresistible offer is is pretty much exactly like it sounds.

It's an offer that's too good to refuse.

Now sometimes these arereferred to as godfather offers or IOs or other terminologybut they basically all the same thing, and whatit is is it's some kind of offer that you can put in front of your ideal target marketthat directly speaks to them and compels them to take action.

Now here's the thing.

When we're designingan irresistible offer, we don't necessarilyhave to compete on price.

We don't need to giveanything away for free here.

All we have to do isunderstand that it's important to reflect that we understand where the customer's coming from, meaning we know theirpains, their problems, their frustrations, and how our business is uniquely positionedto solve that for them.

One of the most importantpoints to consider when you're constructingan irresistible offer is that you want to be sellinga painkiller, not a vitamin, meaning what you want to dohere is you want to solve a pain rather thanprevent a future problem because people are alot more likely to act and take action whenthey're trying to solve an actual pain and problem that they're experiencing right now.

I like to describe thesepains and problems as miseries and basically what it isis it's some kind of pain or problem or fear orfrustration that they're trying to get over, but thiscan also be referred to as a bleeding neck whichreally stresses the importance of getting this thing solved fast, meaning you can either displaythis irresistible offer in an ad or as a callto action on a blog post or right on the homepage of your business.

The only thing to reallyremember here is the importance of actually having it sothat you can compel someone to take action as soon as possible.

Now it's here in tip two thatwe're going to experience the very first part ofoverlap that we're gonna see as we move through these 20 items, meaning your lead magnetcan actually include aspects or elements or maybe even the entire part of your irresistible offer.

Now a really high leveloverview just in case you haven't heard of a lead magnet before, all it is is some kind ofpiece of valuable content or information or couldeven be something tangible or physical like a bookor a trinket or a widget or whatever it is, butyou're going to use this in exchange for yourcustomer's contact details, meaning maybe their name, maybe their email address, maybe their phone number, maybe even their address.

Now the reason it's soimportant and so valuable for your business to havea lead magnet is twofold.

Number one is having anappropriate lead magnet positions you as theauthority and actually shows that you know what you're doing by solving one of theirproblems through your content.

The second reason is you'regonna use this lead magnet in order to attract leads, not surprising, right? Now the way lead magnetstraditionally work is you're gonna wanna putthis offer for the lead magnet in front of your ideal target market.

You can do this throughan ad or maybe even a link on your website, andyou're gonna direct them to where they can download their free PDF or their free guide or gettheir free book plus shipping, whatever it is.

Once they get to that actual landing page, they'll input their name and email address and in turn, they're gonna get the guide, and you're gonna get their contact details which you can use tofollowup with them later.

My final point on lead magnets is this.

You don't need to limit yourselfto just one lead magnet.

After all, the odds ofyour customers having just one single problemmight be pretty slim, and you may want to approachtheir pains or frustrations from a number of different angles which is what your leadmagnets allow you to do.

All right, tip number three and one of the top digitalmarketing strategies that I've seen work for small business is none other than SEO.

Now, SEO, or search engineoptimization is by far one of the nerdiest, technical, most geekiest things you can possibly talkabout in digital marketing, but it's also incredibly important.

In fact, SEO is largelyresponsible for the growth of my first marketingagency back in the day, that and content marketing, but again, there is some overlapbecause content marketing and SEO kind of work nicely together.

Anyway, the point is this, search engine optimization, SEO, is incredibly valuable.

Now, we obviously don'thave the time to get into all the specifics and detailshere, but the point is you may want to startallocating more resources to SEO especially if people tend to be searching for one of the problemsthat your business solves.

Now when it comes to SEO, there's a number of different factors that influence it, including onpage rankingsand offpage signals.

Now, when we're talking about onpage, these are things like the keywords you use in your URL, your title, yourheadings, onpage content, all sorts of things likethat, and when we're talking about offpage rankingsignals, it really has to do with the number and the kindof links that are linking back to your content which is sending signals to the search engines thatthis is valuable content.

Anyway the goal here isn't todive into the technicalities of SEO but rather just toeducate you on it being a valuable strategy andif you want to pursue it, there's a ton of great content available, I'll make sure to link tosome in the description below.

All right the nextpoint may sound similar, but it's incrediblyimportant to differentiate and that's Google 3-pack SEO.

Now this point is onlyreally valuable if you've got a local business or an actual storefront or actual physical locationbecause what you're going to be doing here is ranking in the map, and this is incredibly importantespecially on mobile now where most searches are conducted.

Now the way to find out if you're ranking in the 3-pack is pretty simple.

First of all open anincognito or private browser just so your history doesn'tinfluence the results, then type in whatever industrythat you're searching for and your city name and see whatappears in the map results.

If you're not in the topthree, you're missing out which means you reallyneed to spend some time, some energy and some money optimizing that Google 3-pack listing because they get a ton of traffic, especially from mobilewhere most searches occur.

Now this next tip is alittle more out there and a little less common thansay SEO or Google 3-pack SEO and it has to do with audio marketing.

Now like I said at the beginning, these tips are listedin no particular order, again except for those last two, so I don't want tooveremphasize or underemphasize the importance or relevanceof audio marketing to your business.

That said, I know it canhave a profound effect if this ends up being the right channel for your target market, and therein lies the key.

You see, to decide if audiomarketing is something you want to pursue, you first needto really clearly identify your ideal target market, butwe're gonna talk about that a little bit later.

Now when we're talking specificallyabout digital marketing strategies, obviously things like podcasts and Spotify ads and things like that are gonna come to theforefront of your mind.

That said, I also wantyou to consider offline audio channels like maybeeven good old fashioned radio.

Now, radio in my experiencecertainly doesn't provide the same return on investment that some of these digital channels do, but as a supplement or accessoryor even worth considering 'cause you never know, itmight still provide enough of a bump to make everything worth it.

All right, our next point isone of my all time favorites and it has to do with email marketing.

Now fortunately, we alreadycovered lead magnets and the importance of acquiringcustomer contact information like their name and their email address.

Well with email marketing, it gives you that opportunity to followup and provide morevalue and make offers again and again and again.

Now there's a lot of peopleout there complaining about lower open ratesand how email marketing is losing its effectivenessand while this is true to some degree, just think about yourself and how you personallyinteract with content and how you consume information.

Odds ar pretty good youcheck your email once, twice, three, maybe even 10 times a day.

Well, the same goes for your customers.

They're actively involvedwith checking their email which means it's a fantasticmedium to reach them and to spread your message.

Of course, like all thestrategies we're talking about, here are the devils inthe details which means you can't just spammilypromote all kind of offers and all kinds of garbage to your audience or they're just gonna unsubscribe and delete your emails asquickly as they receive them.

Rather, you want to bestrategic and seek to provide as much value as possible, meaning you're gonna educate, you're going to inform, you're gonna provide entertaining content, and overall, you're gonna seek to be authentic and human and really provideas much value as you can.

But when all that's done, of course you still have to make offers so don't be afraid to as long as they'rerelevant to your market.

Our next point is content marketing, and as I've already discussed, between SEO and content marketing, thisis really how I built up my first marketing agency.

It's a fantastic tool becausecontent marketing allows you, again, to educate, toinform, to provide value, and to show that you'rethe authority in your field by teaching people what you know.

Now, again, content marketingis kind of a high level macro overview which entailsall sorts of things below it like podcasts and videosand blogs and interviews and lead magnets andresource guides and all sorts of stuff like that so it really is again that high level overview.

The point is if you'renot creating content for your target market, you really should be in one way, shape, or form.

The key with contentmarketing is to choose the right format andthe right style for you and your audience, meaningif you hate the idea of being on video, video'sprobably not gonna be for you.

If you hate the sound of yourvoice, maybe audio content you're gonna wanna stay away from, and if you hate the thought of writing, well then obviously a blogisn't gonna be the best for your style.

All that said, if I had to pick one which is the absolute bestform of content marketing that we're seeing right now, it really has to be video, and there's a number of reasons for this, we're gonna cover that in justa minute on video marketing.

All right, and our next tipas promised, video marketing.

Now video marketing is a phenomenal tool for small businesses inorder to generate more leads, customers, and salesand prove your authority in the marketplace.

Next to having an in personconversation or meeting face to face, video reallyis the next best thing in order to establish trustand show your personality and really humanize yourbrand and your business.

Also, the fact the video hasa relatively high barrier to entry, especiallyconsidering just typing up a blog post, this is actually a good thing because if you're seriousenough to be watching this now and really intent onimproving your small business, it means you're serious toovercome that barrier to entry and do the things yourcompetitors are not willing to do.

Specifically, overcomesome of the discomfort that initially arrives with video, namely getting all the equipment set up, figuring out what you're gonnasay and then going through the process of recording, editingand uploading your videos.

Now as I touched on in the lastpoint on content marketing, the reason I think videomarketing is one of the most powerful forms of content isbecause you're able to take the video content and thensyndicate it across a number of different channels, meaning you can strip away the audio and you nowhave audio marketing.

You can have it transcribed, and you now have a blog post, and you can take little bitsof snips or clips or quotes or anything like that, and you've got all sorts of different quote cards for all sorts of different social media channels.

My takeaway point onvideo marketing is this.

It's only going to grow inimportance as we move on through the new yearand into the next year.

So if you haven't yet, now'sthe time to start investing in creating more videocontent for your business.

Our next point is copywriting, and when we're talking about copywriting, we're not talking aboutcopyright or the legal aspect of protecting your work, but rather about creating influential and persuasive sales copy.

The reason copywriting is so important is because if you've got a small business, which I hope you do, otherwise, why would you be watching this video now, well then it's important tocommunicate and to persuade and to influence the perceptions of those who are communicating anddealing with your business and the way we do thisis through copywriting.

But here's the thing with copywriting.

Rather than get boggeddown in all the details, the key takeaway point isthat pretty much any kind of communication thatyou're writing or putting on your website or your adsor anything like that really comes down to thecopy that you're writing, so the introductory hook, some of the benefits, some of the features, how this is going to help your customers achievewhat they're looking to do, how your business isuniquely positioned to solve their problems, all ofthat is copywriting.

So there's a number ofdifferent formulas out there to help you get started with copywriting, but the biggest takeaway and the strongest and most important point Iwant to make is really try to be empathetic to your customers.

Understand where they'recoming from, understand their problems and theirpains and their frustrations, their dreams, their wants, their goals, and their desires.

Put yourself in theirshoes and really seek to understand, and your copy will become significantly more effectiveallowing you to make a lot more sales.

All right, our next point ison YouTube marketing organic.

Now, no surprise that Iobviously believe YouTube is a phenomenal tool in orderto communicate your message, provide some value to your marketplace, and help to grow your business.

After all, that's why youand I are both here now.

Now there's two sideswhen it comes to marketing with YouTube, the organicside and the advertising side, which, spoiler alert, we're gonna cover in just the next point, but first, let's touch on the organic side.

Now to succeed in theYouTube organic side, it's all about understandingthat YouTube acts like a search engine, meaningone of the best ways to initially get liftofffor your YouTube channel is to create contentthat your ideal customers are actively searching for.

Now, whether your video getswatched or not comes down to a number of different factors like the thumbnail you choose, the title, thecompetitiveness of the keyword and just how good the video is overall, but there's no better way to get started than really just to get started.

In fact, even if you haveno intention of ranking for different search terms orbecoming a YouTube celebrity, it's still worth uploadingyour content to YouTube 'cause this can be avaluable resource for you to direct current orpotential customers too in order to answerquestions, solve problems, even provide sometroubleshooting information for your product orservice that they may have.

Overall, content marketing is important, video marketing is a greatpart of content marketing, and if you're gonna be creating videos, then what better place tohost them than on YouTube.

Now as I just touched on, obviously the next part of YouTube marketing isthe advertising platform, and YouTube ads are quickly becoming one of the most profitableand powerful forms of advertising available online today.

I said that a little quieter'cause it's still a bit of a secret, you see, justlike we saw Google ads explode in costs over the years, well we're seeing the same thing happen with Facebook ads, but this hasn't happenedyet with YouTube ads, meaning we're still able to get in there and get views for pennies on the dollar.

The thing is the YouTubeadvertising platform is a little more complicatedthan the Facebook ad platform, again, which createsthat barrier to entry, but YouTube's making it alot easier to get your ads in front of relevantand ideal target markets and of course, there's anumber of different ways to do this including pre-roll ads, those kind of annoying skippable things that they put in front of the videos that everybody kind of (clicking).

Well, those actually work.

Same thing goes for discoveryads, those ads that you see at the top of the search which show a little yellow ad thing, well those work as well and can appear for wheneveryour ideal target market is putting in a search term that you want your video to appear for.

Key with really maximizingyour YouTube ad is to make sure to follow a really goodscript and template, again, I'll make sure to link to one in the description box belowas well as to make sure that your targeting is on point, meaning you're only showing your ads and your videos tothose who are most likely to take action and dobusiness with your company.

Our next tip is something thatI get a lot of kickback from and that's using yourFacebook personal page in order to market and grow your business.

Now the objections Iget are always the same.

They range from I'm not even on Facebook or I don't use Facebook toI don't want to be spammy and promotional on my personal page and pretty much everything in between, but the reality is is that ifyou're good at what you do, your business offer's a valuable service and really helps people, wellthen you're kind of doing a disservice to people by noteducating and informing them of what you have to offer.

Also, in today's world, where people don't like to do business with businessesbut like to do business with people, it reallyhelps and goes a long way to humanize your brandand to basically become a lot more authentic inyour business doings.

So, how do you do this? How do you use your Facebook personal page to promote your business? Well, it's actually prettysimple, you really just need to be yourself and talk about things that are of interest to you.

All the more power ifyou're able to do this in a way that ties in to your business in some way, shape, or form.

Maybe by telling customerstories or talking about things that are of interest to your market or sharing successes or highlightsor even new developments that are going on in your world.

Don't be afraid to startslow here and maybe just put a few kind of tester postsour there just to get started, but I think you'll bereally pleasantly surprised with how curious people areabout this part of your life.

So don't be afraid to share it.

All right, no video ondigital marketing strategies for small business wouldbe complete without talking about Facebook advertising.

Now, I know we talkedabout how YouTube ads are quickly becoming oneof the most powerful forms of ads available today butthat doesn't mean Facebook is out of the running yet.

In fact, it's still aphenomenally powerful tool in order to get in front ofyour ideal target market.

Now I've got a numberof videos out on the top of Facebook advertising, so I'll make sure to link to a playlist in the description below, but the point is this, ifyou've got a small business, you need to be using Facebook ads.

You can use them tocreate brand awareness, you can use them to promote your videos, you can use them togenerate leads and give away your lead magnet and prettymuch everything in between.

The point is is that you'vegot to spend some time and possibly some moneyand some energy as well in deciding which is goingto be the right strategy and the right approach for you, but I know there's one out there.

If you're just getting started, and seeing as we're talking a ton about video in thisvideo, well a great place to start is with a Facebook video ad.

The reason this is sopowerful is because Facebook is trying to promotevideos as much as possible, but you're also able toretarget people who watch a certain percentage of your video, meaning if someone watches, say, 25 or 50% of your video, they've shown some interest, they've shown some intent and they've taken someaction by staying involved up to that point.

Well you can now create anaudience of these viewers to retarget later withother relevant offers, other videos, and essentiallycontinue to build trust for pennies on the dollar.

Takeaway point, Facebookads, gotta use 'em, which leads nicely into ournext point on Instagram ads.

Now, the thing with Instagramads really comes down to the fact is your targetmarket on Instagram.

If they are, you obviously want to be using Instagram ads as well.

The beauty is is you've gota couple different formats to choose from includingfeed ads and stories ads.

Now if you're not familiar with Instagram, those are essentially justthe two main different ways that people interact with the platform.

But the key is is choosingthe right one for you and your business and thendesigning them accordingly.

The beauty of Instagramads along with Facebook ads and along with pretty muchany other kind of advertising is it allows you to instantlyput your message in front of your ideal target marketwhich means you don't need to spend weeks or monthsor years building up an organic audience.

You can immediately goout there and put your ad right in front of who you need it for to test whether it works or not, whether you need to refine your offer or find your targeting orfind your message in general.

Takeaway point on Instagramads is if your audience is on Instagram, you needto be using Instagram ads.

They're a phenomenally powerful tool.

And this leads us nicelyinto our next tip, which is retargeting.

Now, retargetingessentially is your ability to go out there and to show ads to people who have engaged with your content in some, way, shape, or form before.

Now retargeting isamazingly powerful for just a number of different reasons, and I get really excited about it because the beautyof retargeting is that you can go out there andshow your ad to someone and if they take any kindof action whatsoever, you're able to go outthere and followup again and again and again whichallows you to increase the frequency with whichyou're showing your message to someone and as human beings, we've been kind of conditionedto associate frequency with trust, meaning the moretouch points you're able to go out there and get in front of your ideal target market, the more they're going totrust you and your business.

Now here's the beauty.

Facebook, Instagram, YouTube, and the Google display network all allow you to use retargeting.

Here's an advanced tip.

All you really need to do is get someone to your main website, toyour main landing page, and as long as you havethe pixels installed, you're able to then cross retarget across a number of different platforms, meaning if you can get someone from Facebookto go to your website, well then you canretarget them on Instagram or on the Google display network.

Same thing goes with YouTube.

If you can get them to gofrom YouTube to your website, well then you canretarget them on Facebook or Instagram or back onYouTube again if you want, and really they all kind of play together so you create this omnipresent, multichannel marketing approach.

Sounds super nerdy, but it's super cool.

And this leads us nicelyinto our next point on the Google display network.

Now, pretty much everyone'sfamiliar with Google as well as Google ads, those things that appear at the top of the search engines and show the little ad button beside them, but what most people don't know is that Google also hasreal estate on all sorts of different websitesallowing you to put banner ads anywhere you want pretty much.

Now, banner ads used alone, not the best strategy, certainly not the most effective, but when used in conjunctionwith the retargeting strategies that we just talked about, they're again a phenomenal way to increase the frequencywith which someone sees your message.

The beauty of the Googledisplay network is that it's really cost effective, meaning you can go out there and show your banner adsto people who have engaged with your content and onlypeople who have engaged with your content forreally, really cheap.

Now here's my big point withthe Google display network.

I don't recommend usingthis for cold traffic, meaning I don't want youto be going out there and showing this peoplewho have never engaged or interacted with your business before.

It's gonna become reallyexpensive and not that effective, but if you're using itas a retargeting method in order to continue the relationship, to show relevant offers, and stay top of mind with your target market, then it's a phenomenal tool.

All right, our next tip ondigital marketing strategies for small business is no digitalmarketing strategy at all which is exactly why it's a lethal weapon in today's digital age.

And that tool is direct mail.

Now when it comes to directmail, I want you to think about it in the same linesthat we just talked about with the Google display network, meaning I don't want you touse it to generate cold traffic but rather to nurture the relationship with existing customers.

You see, in today's day and age, there's something reallyvaluable about getting a physical, tangible pieceof something in the mail.

This is true across all kindsof different generations including millennials whoactually value and open and read hard copy direct mail.

So if you've got a customerlist or a lead list or even a prospect list, definitely want to be taking some time to put together somekind of direct mail material, and my advice here isto keep it as personal and as relatable andauthentic as possible.

This means no glossy brochures required, no really polishedmaterials but really just a simple typed letter letting them know about what's going on andwhy it's important to them and most importantly why they should care.

Fantastic tool, reallygood way to build trust and nurture the relationship.

All right our next point is onthe lifetime customer value.

Now, what is the lifetime customer value, and why is this importantto your business? Well for starters, thelifetime customer value is really pretty muchexactly what it sounds like.

It's the value of acustomer over their lifetime to your business.

Now why is this important? Well, when you understandwhat the value of a customer actually is to your business, it allows you to make really strategic and reallybudget conscious decisions about what marketing decisions are good and which ones are bad.

Take for example you know thatthe average customer value of a customer to yourbusiness over their lifetime is a thousand dollars.

Well, you can then decidehow much of that you want to attribute and allocate to marketing in order to acquire new customer.

For example, let's saythat you can go out and buy all the customers youwant for 500 dollars.

Well, you may want to dothis because you're gonna get a 500 dollar profit on eachone of these decisions.

Another example is let'ssay that you're investing in a certain marketing strategy, and it's costing you 1200 dollarsto acquire a new customer.

Obviously, you're gonnawanna cut this thing off pretty short or makesome modifications soon because what you're doing isyou're acquiring customers at a 200 dollar loss.

Again, all sorts of differentformulas and strategies and things we can look at later on this, but the key point is youreally need to understand what the lifetime customervalue is of a customer to your business so you can make educated and informed marketingdecisions on which ones are gonna provide a return on investment and which ones are gonna lose.

All right, so you've madeit to our final two tips.

Congratulations, I hopeyou've got a ton of good ideas that you can use and pickand choose and draw from in order to form the perfectstrategy for your business.

All that said, these next twotips are pretty much gonna be powerful regardless ofwhich ones you've chosen before because they've beenproven time and time again to deliver the most bangfor your marketing buck.

So the next point thatwe have to cover here is the importance oftestimonials and case studies.

Now, testimonials and casestudies have been around since basically the beginning of business when someone said hey, how's that business? And they said, ah, it's pretty good.

Well, that right there is a testimonial.

What you wanna do is youwant to capture these and then display them in order to prove that you actually know what you're doing to your prospective customers.

Now there's been a tonwritten about testimonials, and everybody says that you need them.

In fact, so much so that it'soften just kind of ignored because it's assumed tobe just something you need so everybody understandsit, so everybody ignores it.

Counterintuitive, butthat's the way it works.

So don't be one of thosepeople, rather make sure to be one of those peoplethat actually understands the true value andimportance of a testimonial and a case study if that's theway your business operates.

You see by displayingand demonstrating them, it provides an enormousamount of social proof, and this is going to becomeincreasingly more important as we move into the nextyear and years beyond where skepticism and cynicismand doubt about businesses and companies is at an all timehigh, and people are looking for true, prove, and authentic businesses in order to give their money to.

Now testimonials and casestudies is a bit of a weird thing to be talking about when we're talking about digital marketingstrategies for small business, but it's incredibly importantbecause acquiring testimonials and building out reallythorough case studies is a fantastic way to prove that you actually know what you're doing.

Social proof is one of themost important influential factors in getting someone toactually trust your business and do business with you, andtestimonials and case studies are that social proof thatyou need in order to do this.

It can then also be leveragedacross all your different social platforms aswell as on your website to clearly demonstrate thatyou're the one for the job.

All right, and our finaltip, and what I believe is the single most importantelement in a digital marketing strategy above all ishaving a really clear, really identified, andreally thoroughly built out ideal customer avatar.

So first a few details onwhat this avatar should entail and then why it's so important.

Now when we're talking aboutan ideal customer avatar, we're talking aboutbuilding either a fictional representation of your bestcustomers or really picking kind of that one or two of your ideal, most perfect customersand really describing who they are and whatmakes them different.

We're talking about demographic details, like age, gender, income, occupation, title, geographic details, likewhat city, state, province, country, neighborhood, wherever they live, and psychographic detailslike attitudes, interests, opinions, beliefs, affiliations, organizations, things of that nature.

The better you understandyour ideal customer avatar, the better you're going tobe able to make them feel understood when you're creatingyour marketing material, and that's what really moves the needle and gets them to take action.

So here's why having anideal customer avatar is so incredibly important.

Well, when you have thisideal customer avatar in mind, you know who they are, you know what they like, you know how they speak, howthey dress, what they do, well then you're able to makereally strategically aligned marketing decisions, meaningyou're able to identify which social media platformsyou're ideal customer avatar is active and present onand which ones they're not.

You're able to identify whatmessages are gonna resonate with them and whichones are gonna fall flat and you're able to determinewhat types of campaigns to launch and which onesto completely ignore.

You see when you look atyour digital marketing strategically andwholistically through the eyes of your ideal customer avatar, everything gets a lot easier, a lot more clear, and a lotmore effective which is why it's my top tip, and my topdigital marketing strategy for small businesses.

All right, so thanks so much for watching.

I hope you enjoyed the episode.

If so, make sure to give it a thumbs up, subscribe to the channel, and say hello in the comments section below.

For more great marketingstrategies, tools, tips, tricks, and tactics, make sure to head over to adamerhart.

com which ispacked full of resources, articles, blogs, and videosall designed to help take your marketing and yourbusiness to the next level and way beyond that.

All right, so thanks so much for watching, and I'll catch ya next timeon the Modern Marketing Show.

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