– Have you ever marketed your company and just found that everythingyou're doing isn't working? Hey everyone, I'm Neil Patel and today I'm going to share with you my marketing plan process, six steps to marketing any company.
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Now, quick question for you, have you ever followedall the steps that other entrepreneurs and marketers have given you when it comes to generatingmore traffic and sales and found that when youimplement them, they don't work? Well, that's becauseyou don't have a plan.
Just because you marketsomething in a specific way that someone else teaches you, doesn't mean it's going to work.
You need a plan.
So, let's get started.
The first thing you need to do, is define your goals.
Do you want more trafficfor brand awareness? Do you want more revenue? Do you just need more leads? Are you trying to getmore e-commerce sales? You got to define your goals, because if you don't define your goals, you're not going to knowexactly what you need to take in order to achieve them.
If you have the wrong goals, or no goals, you could be working onmarketing activities, that don't help you accomplish what you're really looking to do.
And that's the first biggestmistake that people make when they go out there trying to market their site or any business.
If you haven't defined your goals, you're not going to knowwhat marketing tactics you should be leveraging andwhich ones you shouldn't.
The second thing you need to do is understand your customer.
I'm not talking about, hey, you sell toilet paper, you provide mortgage loans and your customer is looking for that.
That's just on the surface level.
I'm talking about reallyunderstand your customer.
Why would they want to goto you versus someone else? What problems are they facing? What goes on in their head that will make them chooseanyone within your space? Because once you understand that, you can leverage that to makesure that they choose you.
And the way you understand your customers is you talk to them.
It's not just about looking at analytics like Google Analytics.
It's about surveying them, do tools like SurveyMonkey.
It's about picking upthe phone, dialing them, talking to them, getting feedback, showing them your website, showing them your product, showing them your marketing messages.
If you truly understand your customers, you can figure out what makes them tick, and then from there, you'll boost your sales, traffics, and leads.
The third step you need todo is assess key strengths.
What are you good at? You know, I'm really goodat SEO content marketing, but there's other entrepreneursand marketers out there, like Tai Lopez, whose much better at social media marketing than I am.
Just because marketing hasall these different channels, doesn't mean that you shouldfocus on all of them at once.
Yes, eventually, you want totake an omnichannel approach, which is leveraging all thedifferent marketing channels, but at the beginning, you needto assess your key strengths, and then leverage those first.
So, question for you, what is your key strength? Leave a comment belowwith your key strength, I'm just curious, is it SEO, is it content marketing, is it social mediamarketing, is it paid ads? But again, you need toknow your key strengths, because if you don't know them, you're going to be spinning your wheels, focusing on strategies thatare going to take much longer for you to produce results from, versus focusing on whatyou're already good at.
Step four, pick one marketing channel.
You already assessed your key strengths.
Now it's time to go with one channel.
You may have five strengths, you may have one strength.
Whatever it may be, you wantto pick one channel at first.
Is it SEO? Is it content marketing? Is it Facebook? Is it Google Adwords? Whatever that channel is, just pick one and then focus on it.
You want super laser focus, because when you tackle one channel first, and you do really well with it, you're much more likely to get results.
Now, it's time for you todo competitive research, look at your competitors, what's working for them? Once you figure outwhat's working for them, you can then get a good understanding of what you should replicateand what you should avoid.
The last thing you wantto do is do the opposite of what your competitors are doing.
Espiecially when they'realready established and making money.
Typically, what works forthem should also work for you.
Maybe not at the same level, but it should work to some extent.
So what I want you to do ishead over to Ubersuggest, put in a URL of your competitors.
You'll see a report, itshows either traffic, shows you their top pages.
When you click on top pages, you can see things liketheir most popular pages, how many links they have, how many social shareseach of these pages have, what key words they're ranking for.
This will all give you ideas on what you should be focusingon and what you shouldn't be.
Step six, this last but not least, define how you're going to make money.
Even though you're attractingpeople to your site, it doesn't mean that they'rejust going to raise their hand and be like, hey Neil, letme throw some money at you.
I wish that happened, but it doesn't.
Hey, if you want to make that happen, feel free to raise yourhand and throw money at me.
But the thing is, gettingtraffic is only half the battle.
You got to convert those people.
Do you need to collect leads and then have a sales processto close those people? Do you need to create a funnelwith upsales and downsales? You need to figure out howyou're going to make money.
And I wish there was ageneric blank answer, but it's different forevery single business.
But once you have that, you can then come up with ways to figure out how tomaximize the conversion and drive people down that path.
Whether it's through tools like HelloBar that helps you collect emails.
Or whether it's tools like subscribers, that helps people get back to your site, and you can push them to, let's say, your Amazon pages.
Or whether it's throughthings like Crazyegg, where you can run AD testing.
The options are pretty much unlimited, but more so once you figure out how you're going to make money and then, you can start pushingpeople through that funnel.
So that way you can make more money.
Thank you for watching.
If you have any questions, leave a comment below and I'll answer it.
If you enjoyed thisvideo, like it, share it, subscribe to the channel, tell your friends about it, and, of course, if you need help with your marketing above and beyond, check out my ad agency, Neil Patel Visual.