Text Message Marketing Tactics for Online Retailers in 2020

Hello everyone.

Derek Johnson with tatango.


If you're an online retailer, you're gonnawanna watch this video because I'm gonna show you some tactics that we're seeing more onlineretailers use to grow their SMS subscriber database.

So, I'm gonna show you three different examples.

I'm gonna throw up on my screen up here.

My screen on the phone.

And, what I'm gonna do is I'm gonna go tosome websites.

The first one is Supergoop.

These are all kinds of very D2C type brands, direct-to-consumer.

We're seeing a lot of the new and innovativebrands who use these techniques.

So, I'm gonna go to Supergoop.

And watch my screen here.

So, I'm on the website.

It's loading.

And then, as I was just scrolling through, you can see essentially a massive pop-up.

So, this is a pop-up.

You can see the X in the corner top rightthere.

So it says, “Unlock 10% off.

Sign-up to text to get 10% off your next orderplus early SPF access, education and more.

” So, there's a couple options.

I can X out of this.

I can click “get 10% off” or I can click “nothank you.

” I'm gonna click 10% off so you can see whatit looks like.

So, when it does that, what is doing is it'sprecomposing a message to the short code, and then it's using at the very bottom here, right here.



where is it? Right there.

That's essentially telling that SMS provider, “Hey, this is Supergoop, opt them in.

” They're opting it from the mobile website.

So, kind of a cool way to do it if I enterhere.

You'll see once it comes through, so yeah, you subscribed.


That's all you need to do.

Pretty easy.

And then you get the promotion.

So, let's go back.

Let's now look at Solstice Sunglasses.

Solstice Sunglasses.


Another D2C brand.

I'm on the website.

It's loaded and, boom.

Right there.

Huge, 10% off.

The best part about this is we found, I thinkit's like five times more likely consumers are to give up their phone number if you offersomething in return for that phone number.

So, 10% off, 20% off.

If you're a restaurant, free cookie.

You get the idea.

So, 10% off.

I'm gonna click this just to show you whatit looks like.

Again, they're using that reference numberwhich will then tell the SMS provider what list and where to put them.

Welcome, and then the follow-up text messagewith the actual promotion that was advertised on the website will come in the next textmessage.

Then, we have one more.

Just wanna give you an example.

This one is Rainbow.



So, I'm on this mobile website.

Looking through.

So, this is a little bit different.

This is not as aggressive.

Now, the nice thing is, with mobile, you couldchoose to be really aggressive.

You can choose to be very little aggressive.

It's up to you.

Also, it depends on how many times they visitedthe website, how long they've been on the website.

You can set all these different things.

So, as you can see the very bottom of theleft-hand corner here, it says, “Get 10% off.

” I click it.

Now, this is an interesting one because asyou see here, this is asking for the email address.

So, why is it doing this? Well, this brand, most likely, they see emailsas kind of being the top priority.

And then as you'll see here when I click continue, now it says, “Unlock 10% off your order.

” Complete the sign-up.

And, it's again the full image or full takeover of the page.

So, for this one, instead of just collectingthe phone number, they're collecting the email address and then they're like, “Hey, to finishthis, you need to essentially click this button.

” So, I'm gonna click it.

Again, reference number, short code.

Gonna text it in.

So, now this brand has my email and my phonenumber, which from statistics and studies that we've seen, if you have both an emailsubscriber and an SMS subscriber, they're going to convert higher than just an emailsubscriber.

So, it's always good, if you can, to get somebodythat's a dual subscriber, email and SMS.

And as you can see here, I got the welcomemessage.

And now, I'm getting the message with the”unlock your 10% off.

” So, anyway, that's just an interesting tacticthat we're seeing a lot of online retail shops using, especially when they're on their mobilephone to grow SMS subscribers.

It's kind of marrying a lot of different things.

Number one, it's marrying kind of mobile andhow easy it is to click through, and you saw that I just quickly subscribed.

I didn't even need to text a keyword and allprecomposed for me.

Second, is we know that consumers, if yougive them something, they're much more likely to give up their mobile phone number and subscribeto a list.

So, those two things combined really is agreat opportunity for brands, especially online retail D2C type brands to grow their SMS subscribers.

If you have questions about this, or lookingfor online tactics to grow your mobile subscribers, definitely check out tatango.

com, or checkout our YouTube channel youtube.

com/tatango for all kinds of tips on how to do effectivetext message marketing.

Again, my name is Derek Johnson with tatango.



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